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B2B & Retail Distribution
Retailers don't expand programs with vendors who miss shipments, short orders, or fail compliance checks. They expand with vendors who execute — on time, in full, and fully compliant, every PO. Productiv handles the full operational complexity of shipping to 100+ major retailers so you can focus on winning more doors and landing new accounts.
Start a ConversationDelivery Execution That Hits Every Window
Right Products, Right Quantities, Zero Shortages
Routing Guide Adherence, Pallet Quality & Documentation
When every shipment arrives on time, in full, and fully compliant, your vendor scorecard stays strong — and retailers respond. Strong scores earn more doors. More doors prove velocity. Velocity opens conversations with new retailers. That's how brands grow from one PO to a nationwide retail presence.
On Time: Delivery Execution That Hits Every Window
Retailers measure delivery against Must Arrive By Dates down to the hour. Late shipments trigger chargebacks, damage your vendor scorecard, and lead to empty shelves that cost you reorders. On-time execution starts in the warehouse and extends through carrier selection to dock appointment.
Wave Planning to PO Windows
Orders are wave-planned against retailer delivery windows so picking, packing, and staging happen on a schedule that hits your ship date — not reactively after a PO sits in queue.
Carrier Selection & Routing
Truckload, LTL, consolidation, and parcel programs selected based on retailer routing guide requirements, cost, and delivery window. The right mode for the right shipment, every time.
MABD Management & Exception Handling
Proactive monitoring of every shipment against its Must Arrive By Date. When a PO is at risk, we escalate before it becomes a missed delivery — not after.
In Full: Right Products, Right Quantities, Zero Shortages
An order that arrives on time but short on units still fails. In-full means the right products in the right quantities with zero shortages. That starts with how inventory is stored, how cases are picked, and how stockouts are prevented before they happen.
Case Pick & Storage Optimization
Purpose-built warehouse layouts for B2B case-level throughput. High-velocity SKUs slotted at ergonomic pick height with case-quantity storage zones separated from each-pick areas.
Inventory Accuracy & Stockout Prevention
Paperless warehouse systems with real-time inventory visibility. Cycle count programs and WMS-driven replenishment ensure the product is there when the PO hits.
Order Accuracy Verification
Scan-based verification at pick, pack, and load confirms every case matches the PO. Discrepancies are caught at the warehouse, not at the retailer's receiving dock.
Compliant: Routing Guide Adherence, Pallet Quality & Documentation
Every retailer has specific requirements for how shipments are labeled, packaged, palletized, and documented. A shipment that arrives on time and in full but fails a routing guide check still generates chargebacks. Compliance is the detail work that separates vendors who grow from vendors who get cut.
Pallet Build Quality with ProPallets
Every pallet ships retail-ready using ProPallets — a purpose-built packout system that ensures correct UCC-128 labeling, proper ti-hi configurations, and retailer-specific stacking requirements. No handwritten labels, no guesswork.
Routing Guide Adherence
Dedicated compliance team maintains current knowledge of routing guides for 100+ major retailers — labeling specs, packaging requirements, delivery scheduling, and pallet configurations.
ASN Accuracy & Documentation
Automated ASN (856) generation validated against the physical shipment before transmission. Accurate ASNs prevent the single most common category of retail chargebacks.
EDI: The Connective Infrastructure Behind Every Shipment
EDI is the nervous system connecting every piece of B2B distribution — from the PO that starts the process to the ASN that confirms it shipped correctly. Without accurate, timely EDI transactions, even a perfectly picked and palletized order fails at the retailer's dock.
Full EDI Transaction Support
850 (PO), 856 (ASN), 810 (Invoice), 855 (PO Acknowledgment), 997 (Functional Acknowledgment), 846 (Inventory), and 852 (Product Activity Data).
Prewired Retailer Connections
Pre-established EDI connections and UCC-128 label templates for 100+ retailers through SPS Commerce. New retailer setup in 2–4 weeks, not 2–4 months.
WMS & ERP Integration
Connected WMS (Extensiv) integrates with SAP, Oracle, NetSuite, Microsoft Dynamics, and others via API or EDI for real-time order visibility and automated processing.
What Our Clients Say
Trusted by leading brands for reliable, scalable fulfillment operations
"They're always treating us like a new customer whether its the first project or the 8th project. They come to the table with an open concept of 'we're going to make it work', whatever you need."
"Productiv has a very good team on our account, they've made it run very smooth, and they've done it pretty flawlessly. I do production planning and transportation so for it to go smooth from beginning to end is really important for my job."
"When we set the process, it just works. We send in the material. It gets packed out and turned around to us. So there's minimal interaction that we have to do. That's something that I like about them."
"One of the reasons we went with Productiv is they are very quick to act and kick off. The larger 3PLs are less flexible and smaller ones don't offer the suite of services or the geographic reach. Productiv is flexible, moves fast, and has a great footprint."
"Productiv's flexibility and speed set them apart. Their team not only delivers solutions but adapts seamlessly to challenges. During the Christmas trials, Charlotte's team showed exceptional adaptability, ensuring smooth operations."
"We are hitting all the SLAs over and over again. Productiv has led the charge and brought so many improvements to the table over the last two years. There's nothing glaring that stands out anymore and now we are just fine tuning."
100+ Retailers. Prewired and Ready.
Every retailer has different compliance requirements, EDI specs, and routing guides. We've already done the work. Our pre-established connections, label templates, and compliance expertise mean your brand ships to new retailers in weeks, not months.
Program Design
6 weeks analyzing order data, inventory, shipping patterns, and SLA requirements.
System Integration
EDI connections, WMS setup, label template configuration, and retailer testing.
Compliance Validation
Test shipments, ASN verification, routing guide adherence checks, and pallet audits.
First Orders Ship
12 weeks from kickoff to first live POs — with real-time SLA dashboards from day one.
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Retail Compliance Deep Dives
Our operations team has published detailed guides on every aspect of retail compliance — from retailer-specific routing guides to chargeback prevention playbooks.
Retailer-Specific Guides
Walmart OTIF & Routing Guide
OTIF requirements, SQEP penalties, routing guide specs, and compliance strategies for Walmart.
Read guideTarget ASN & Compliance
Target’s vendor compliance program, ASN accuracy requirements, and labeling standards.
Read guideDick’s Sporting Goods Compliance
DSG routing guide, thermal transfer labeling, TMS routing, and vendor certification tiers.
Read guideCostco Vendor Compliance
Club store model, buyer-driven onboarding, club-pack packaging, and pallet configurations.
Read guideKroger Vendor Compliance
Multi-banner structure, carton specs, import logistics, and routing guide requirements.
Read guideCompliance Topic Guides
Retail Compliance 101
Every requirement new vendors must know before shipping to major retailers.
Read guideRetail Chargeback Prevention
How chargebacks work, what they cost, and the operational playbook for preventing them.
Read guideEDI Setup for Retail
What new retail vendors need to know about EDI setup, timelines, and transaction types.
Read guideGS1 Labeling for Retail
UPC, GTIN-14, SSCC-18, and GS1-128 barcode requirements by retailer.
Read guideSuccess Stories
From Capacity Constraints to Capacity Control
A consumer goods company struggling with late and mis-shipped orders due to capacity constraints partnered with Productiv after facing challenges with an inefficient provider. Within 30 days, SLAs improved to 99%+ across on-time fulfillment, order accuracy and inventory accuracy with real-time SLA dashboards. Their relationship with Productiv grew from a small project/secondary vendor to moving all their work to Productiv within 3–6 months.
Disaster Relief in Record Time
Productiv successfully assembled 150,000 grocery boxes for Hurricane Maria disaster relief in just 33 days, delivering 2.7 million meals to citizens in Puerto Rico.
3 Million Cases, 35% Decrease in Labor Costs
Using fixed unit pricing and lean-engineered workflows, Productiv helped a client repackage paper goods for retail, processing over 3 million cases of product with 300 unique SKUs annually and saving 35% in labor costs.
Displays in 2 Weeks, 90% Reduction in Materials
Productiv implemented its Warehouse Management System (WMS) for a client within 2 weeks, helping them track inventory and build stand-up displays for a fast-growing product line, reducing total materials by 25% and excess materials by 90%.
Frequently Asked Questions
Common questions about b2b & retail distribution
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Let's discuss how b2b & retail distribution can support your operations.
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