Packaging and Distribution Synergy: Leveraging the best of contract packaging services


Have you ever considered how contract packaging services might complement your expertise in manufacturing?If you are manufacturer of specialized products, such as health and beauty products, consumer goods, recreational equipment or food, you are undoubtedly good at what you do, having spent years and decades improving production processes and training your workforce. However, to provide your services to your end customer, you may need to perform critical activities that aren’t your core business – like packing the goods, shipping and distributing them.Contract packaging services are a great way to leverage synergies of your firm and those that deliver complimentary value-added services to your customers.The Best of Both WorldsEnd consumers don’t necessarily become loyal customers because they like how a product is manufactured. There are a range of factors that go into making a one-time customer into a loyal client. While product quality undoubtedly plays a role, so does:

  • The professional way products are packaged and the 'unpacking' experience
  • The timely availability of products at a given market location
  • …and of course, the product pricing

Today, most manufacturers are choosing to leverage 3rd party packaging services because that’s an easy way to get the best of both worlds:

  • You can deliver manufacturing excellence to your client
  • They can deliver everything else!

From ensuring that your products are assembled in line with the quality specifications you require, to putting them into proper shipping packages – either bulk or unit sized, contract packaging services take all of that “hassle” away from you and your team. In cases where your manufacturing process results in bulk loads, leveraging contract packaging companies to then break-down those bulks into smaller shipping units is a great example where your synergies and theirs deliver value to the end client.Seamless IntegrationAs a manufacturer or brand owner, you may be hesitant about using a model with contract packaging integrated into your business processes. And that apprehension is justified:

  • What if they don’t do a good job?
  • How sure are they of adhering to timelines and deadlines?
  • Are they able to enforce the same quality standards as your own company?

There other challenges too. For instance, how does a manufacturer seamlessly integrate outsourced packaging services provided by a 3rd party into their overall business process? Productiv has helped some of the top brands from Nintendo to Stephen Gould do exactly that.Productiv’s contract packaging services are able to deliver to you’re the highest of client expectations. Just as you promise manufacturing excellence to your customers, we deliver packaging and distribution excellence to our clients.We have built a reputation for high quality packaging, distribution and fulfillment support to our clients. By the end of the initial projects with our company, clients feel that have a true partner to handle packaging services into their business model.


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